If there is light,
there is hope.

For the Noche Solidaria in Málaga, we created the campaign and full graphic system for the Asociación Española Contra el Cáncer in collaboration with La Maquina del Humo Agency. The concept was simple: if there’s light, there’s life. Working within the organisation’s visual identity, we built a language around deep blue and linear light — a visual metaphor for presence, support, and hope.